Nili Lotan Mercer Pop Up and #NL Hope Campaign

Nili Lotan opened a Pop Up Store on Mercer Street for a few months in the summer. I assisted with content for social media, any graphic work that needed to be done, mock ups, postcards, social media posts. We ran a campaign alongside the Pop Up called #NL Hope. With a team, we walked around NYC with a camera crew asking women what makes them feel hope or what they think of when hearing the word hope.